Personas

The following eight personas demonstrate how Journey uses customizable features in order to provide the optimal solution for the unique needs of every Corld user.

Jane

16 years old

Los Angeles

Junior in High School

Jane is a cheerleader at her high school. She and her friends exchange videos from training sessions and games.

Journey Name

Cheerleading

Journey Type

Public Journey

Contributor

20 Contributors

Jane uses her Cediums to see detailed stats of her followers.

Carmelo

19 years old

San Francisco

University Student

Carmelo is a huge fan of basketball and has been playing since seven years old. He enjoys sharing his training videos with other basketball lovers.

Journey Name

Melo’s Basketball

Journey Type

Public Journey

Contributor

No Contributor

He uses Cedium to boost his Journey in order to connect with other basketball fans around the world.

Jayla

24 years old

London

Stylist

Jayla is a famous stylist in London who combines various brands’ 2018 fall collections, and displays them for her followers.

Journey Name

Fall Outfits 2018

Journey Type

Premium Journey

Contributor

No Contributor

Jayla requests Cedium to let any user see the content in this Journey.

Isabella

28 years old

Rio de Janeiro

Dog Lover

Isabella is in love with her dog Cupcake and builds a Journey for Cupcake. Every day, she shares photos and videos for Cupcake’s many followers.

Journey Name

Cupcake

Journey Type

Public Journey

Contributor

No Contributor

An international dog food company sponsors this Journey which enables Isabella to receive monthly sponsorship payments via Cedium.

Ravi

34 years old

Mumbai

Cook

Ravi is a philanthropist dedicating this Journey to poor people in Mumbai. Through Journey, he has pioneered a charity which encourages people to offer free meals to those struggling in Mumbai.

Journey Name

Meal Giveaway

Journey Type

Public Journey

Contributor

5,500 Contributors

Other Corld users who discover this charity can choose to send Cediums to support this Journey.

Nike

Phuong creates a Journey for runners in Los Angeles. Runners can upload photos and videos from different parts of LA. Together, they form the LA running ecosystem. With this Journey, they are able to discover, connect, and meet with people who share their passion for running.

Journey Name

LA Runners

Journey Type

Public Journey

Contributor

34,000 Contributors

Nike endorsed this journey. Nike also organizes special events in which people can win Nike gifts.

FC Barcelona

FC Barcelona constructs a Journey for fans world-wide, encouraging fans to upload photos and videos, while wearing their jerseys.

Journey Name

FC Barcelona Fans

Journey Type

Public Journey

Contributor

340,000 Contributors

Barca gives Cediums to each Corld user who uploads a photo of themselves with a jersey.

Coca Cola

Coca Cola creates a Journey, asking people to capture creative pictures, which incorporate a coca cola product.

Journey Name

Creative Shots

Journey Type

Public Journey

Contributor

200,000 Contributors

Coca Cola boosts this Journey by including each Corld user living in Tokyo, in order to reach a greater population.